Advertise

WHY SHOULD I ADVERTISE IN THE
MONTANAN?

The Montanan, the award-winning magazine of the University of Montana, is published three times a year
and distributed to more than 100,000 households of alumni, friends, and supporters throughout the state,
nation, and world. The magazine informs readers about what’s going on at the University and inspires
loyalty that will keep alumni and friends connected to UM their entire lives. Every edition includes a campus
feature, an alumni profile, and a trend piece that delves into the arts, entertainment, business, music,
or sports. In addition, the magazine also includes campus news in “Around the Oval,” updates from our
alums in the popular “About Alumni” section, and historical looks at campus in “Artifacts.”

READERSHIP 
The Montanan is proud to have more than 114,000 subscribers and about 250,000 readers per issue.  

WESTERN MONTANA: 50,000 
MISSOULA: 32,600
BILLINGS: 4,000
HELENA: 3,700
GREAT FALLS: 2,800
BUTTE: 1,500
BOZEMAN: 2,000
OTHER AREAS: 10,575 

LARGE CIRCULATION
Delivered to more than 100,000 households, 85% of these households in the Northwest, and over half live
in Montana. With new graduates added each year, the readership continually grows. It is published in February,
May, and September. 

EDUCATED READERS
Because Montanan is mailed to homes and offices of UM grads, most are in their early to prime earning years. 

INTERESTED READERS
Montanan readers take pride in their University and have an inherent interest in the state, its businesses,
products and services.

SUPERB AD VALUE - LESS THAN 2¢ PER HOUSEHOLD
Advertisers in the Montanan pay far less to reach more customers. A full-page full-color ad in the Montanan costs
less than 2¢ per-household. 

AWARD WINNING
With compelling content and sophisticated design, the Montanan has received numerous awards, including a
prestigious Gold Award for general excellence from the Council for Advancement and Support of Education.

WEB PRESENCE 
Shortly after the print and web versions are published, an E-Montanan version is shared in the personal inboxes of
more than 20,000 young alumni Each issue also is published online. 

PROUD TO BE A GRIZ 
A popular theme running through the pages of the Montanan is Montana pride — for the University, Griz Nation, and Big Sky Country. In our latest readership survey, we found that most alumni say the Montanan is their No. 1 source for receiving information about and staying connected to UM. If your aim as an advertiser is to reach a large, college-educated audience, you couldn't ask for a better medium than the Montanan.


For more information, contact:

Eric Elander '76  Montanan Ad Representative
elander@montana.com
406-360-3321

Jenny Lavey '11  Montanan Editor-In-Chief
jenny.lavey@umontana.edu
406-243-24888  

RATES
Ask about: alumni business rates, premium positions
and commissionable rates for agencies.

For ad design specs and rates, see our rate card: